Blue Apron gets a lump of coal from Kroger
Kroger is expanding its Prep+Pared Meal Kit line to 200 stores across several banners in the Midwest.
Kroger's Prep+Pared Meal Kits feed two adults and range in price from $14 to $20, and there is no required subscription. Prep+Pared Meal Kits are available for purchase in stores and through ClickList.
Kroger is looking for a piece of the meal kit business, which has exploded from $1.5 billion in sales in the U.S. in 2016 to an estimated $4.6 billion this year, according to an analysis by Packaged Facts, a food-marketing research firm. Sales could top $11 billion within five years.
"Prep+Pared Meal Kits are a growing part of Kroger's Our Brands portfolio. As we focus on redefining the grocery customer experience, as outlined in our Restock Kroger plan, we will rapidly grow the footprint of Prep+Pared Meal Kits in 2018," said Robert Clark, Kroger's senior vice president of merchandising. "Since introducing Prep+Pared Meal Kits earlier this year, our customers have responded favorably to having a convenient solution that makes dinner easy."
Current recipes customers can enjoy—developed by Kroger's culinary innovation team—include Bacon and Honey Mustard Glazed Chicken with Broccolini Radish and Wheatberry, Shrimp Scampi with Lemon Garlic Fettuccini, and Carne Asada with Fajita Vegetables and Refried Black Beans.
Prep+Pared Meal Kits are now available in nearly 200 stores across the country and will arrive early next year in several new divisions.
Kroger operates 2,793 retail food stores under a variety of local banner names in 35 states and the District of Columbia.