Blue Apron to sell meal kits in stores
Blue Apron is planning to launch its meal kits in retail stores, according to CEO Brad Dickerson.
Dickerson tells The Wall Street Journal that he believes the company can find more customers for both that model and à-la-carte meals sold in stores and through its website.
“The access to consumers is much broader in this avenue than the avenue we’ve been operating in in the past,” he said in an interview with the Journal.
One of the first meal-kit companies, Blue Apron has been losing customers amid increased competition and distribution problems. The company reported 750,000 subscribers last month, down from a peak of over 1 million last year, the Journal said.
Executives wouldn’t tell the Journal how much Blue Apron will charge for the kits it hopes to have in stores by the end of this year. Blue Apron’s subscription meals start around $9 per person.
Blue Apron officials declined to specify to the Journal the retailers they are in talks with but said some currently sell their own meal kits.
“We are in active conversations with a variety of retailers and plan to have product in stores in 2018,” a company spokeswoman told the Journal.