Branding expert joins Bed, Bath & Beyond board

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Branding expert joins Bed, Bath & Beyond board

By Gina Acosta - 04/05/2018
The appointment expands the Bed, Bath and Beyond Inc. Board to 11 members.

Bed Bath & Beyond Inc. has added some branding expertise to its board.

The retailer has appointed JB (Johnathan) Osborne, co-founder and CEO of Red Antler, as an independent member of the Company's Board of Directors, effective immediately.  

This appointment expands the Board to 11 members. The company will nominate Osborne for election at Bed Bath & Beyond's 2018 Annual Meeting of Shareholders.

"We are delighted to welcome JB to our Board," said Steven Temares, Bed Bath & Beyond's CEO and Member of its Board of Directors.  "He joins Bed Bath & Beyond at an exciting time as we continue to execute against a roadmap designed to enhance our position as our customers' first choice for the home and heartfelt life events."

Osborne, 37, is the CEO of Red Antler, a branding company, which he co-founded in 2007. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, Osborne has helped define a new generation of products and services that people love.  Since 2007, he has worked with founders of top, fast-growing companies across categories including Casper, Allbirds, Brandless, Foursquare, and Birchbox, advising them on how to build category-defining experiences.  In addition, Osborne oversees Red Antler's operations and venture partnerships, and frequently speaks to venture portfolios, accelerators, and at conferences about the role of brand in building a category leading business.  Osborne was selected as one of WWD's (Women's Wear Daily) 40 under 40 in fashion and retail in 2017, and was also selected as one of Forbes' Consumer Catalysts: 2017's Top Dealmakers and Influencers in the Consumer Industry.

Prior to founding Red Antler, Osborne opened the New York office of Consortium, a boutique creative shop based in Auckland, New Zealand. He began his career at advertising agency Saatchi & Saatchi working with global brands. He graduated Magna Cum Laude from Cornell University with a degree in Business and is active with their Entrepreneurship program and Cornell Tech. 

Bed Bath & Beyond Inc. is an omnichannel retailer selling a wide assortment of domestics merchandise and home furnishings which operates under the names Bed Bath & Beyond, Christmas Tree Shops, Christmas Tree Shops andThat! or andThat!, Harmon, Harmon Face Values or Face Values, buybuy BABY and World Market, Cost Plus World Market or Cost Plus.