Can Retailers Handle Holiday Returns in 2021?
Product returns — and the stress they will put on supply chains and retailers — could turn out to be one of the biggest stories of the 2020 holiday shopping season, at least according to a new report from CBRE.
The commercial real estate and services firm said that e-commerce returns this season could total as much as $70.5 billion, a 73% increase from the previous five-year average. This increase can be attributed to a historic rise in e-commerce sales triggered by the COVID-19 pandemic.
Record e-commerce sales will drive more returns of goods bought online this holiday season than ever, stressing supply chains and increasing demand in the already tight industrial real estate sector, according the report.
CBRE’s forecast, based on National Retail Federation data, estimates online purchases this holiday season (November and December) will reach $234.9 billion, a year-over-year gain of 40%. With an average return rate of 30% for online purchases, it’s easy to see why the overall number of returns will jump significantly, CBRE said.
“Online returns continue to be a challenge and this year reverse logistics operations could be stressed like never before,” said John Morris, industrial and logistics and retail leader for CBRE. “With fewer in-store sales this holiday season, retailers will have to shift much of their focus to returns processing and their distribution networks in order to recoup as much value as possible.”
Optoro, a provider of returns technology and services for processing retail returns and CBRE’s partner for the report, estimates a reverse logistics supply chain requires, on average, up to 20% more space and labor capacity compared with forward logistics (the original order fulfillment process) — a conundrum given that industrial space is already incredibly tight.
In fact, as of the third quarter, there were 22 U.S. markets with vacancy rates below the national average of 4.7% , according to CBRE. CBRE Economic Advisors estimates 1.5 billion square feet of industrial space will be added in the U.S. in the next five years to meet growing demand.
Many companies that currently occupy second-generation space are expected to upgrade to these newly constructed buildings, which will allow reverse logistics occupiers to lease a greater portion of Class B space. As much as 400 million square feet of this space could be used to process returns in this five-year period.
Not all returns can be successfully discounted and put back in rotation. Optoro estimates that returns produce 5 billion pounds of waste in landfills annually.
“Retailers will have to meet this growing challenge in many ways,” Morris said. “More space will be required for distribution networks. However, cutting down on the overall return rate should be a paramount goal going forward. Technologies such as virtual sizing and augmented reality can help provide more accurate product assessments, allowing consumers to make more informed decisions and reduce returns. Innovations like this will help retailers limit their losses and cut product waste — a win-win for everyone.”