Shoppers have high expectations that retailers save them time and money. The result of this dual expectation is a new competitive dynamic where success is based on the “ease of experience” a retailer provides.
A conflict has existed for too long between CPGs and retailers over huge, yet notoriously low performing, trade funds (also called vendor funds.) Without a significant change, these trapped resources may delay sorely needed new programs at retail.
In an exclusive interview with a co-founder of HomeGrocer.com, one of the fastest-growing Internet startups from the dot-com boom that later fizzled, Retail Leader explores the opportunities and challenges grocery retailers face in e-commerce today.