Casey's adds new CMO, board member
Casey’s General Stores is gearing up for further expansion by shoring up its C-suite.
The retailer has hired Chris Jones to the newly created position of Chief Marketing Officer (CMO). In his CMO role, Jones will oversee the Marketing, Advertising, Food Service and Digital activities at Casey’s, among other responsibilities.
“We’re excited to add Chris to our team to help us drive our newly announced value creation plan,” said President and CEO Terry Handley. “Chris brings 27 years of marketing, brand strategy, and digital engagement expertise that will help us execute against our plan and support our future growth.”
Prior to joining Casey’s, Jones career includes leadership or executive positions with Mars, Inc., Athene USA (formerly Aviva USA) and most recently as the Senior Vice President of Marketing at convenience store operator Kum & Go, where he championed their brand and customer experience initiatives, and the creation, implementation and development of the company’s first customer loyalty program.
Casey's also announced a new board member: the election of Judy A. Schmeling as a Class III director to fill the vacancy caused by the death of Johnny Danos, who passed away on March 18.
“We were saddened at Johnny’s passing, and deeply appreciated all the guidance he provided the company over the last 14 years,” said President and CEO Terry Handley. “Judy brings a wealth of retail and customer experience to the board. We’re excited to be able to add her skill set to our team.”
Prior to joining the board at Casey’s, Schmeling was most recently the Chief Operating Officer of HSN, Inc., an interactive multichannel retailer, and the former President of Cornerstone Brands, a division of HSN. She also currently serves on the Board of Directors of Constellation Brands, Inc., a Fortune 500 company and leading international producer and marketer of premium alcoholic beverages.
Casey's General Stores, Inc. operates over 2,000 convenience stores in 15 states throughout the Midwest.