Casey’s Updates its Identity

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Casey’s Updates its Identity

By Thad Rueter - 10/01/2020
Casey’s Updates its Identity
The changes come as Casey’s primes for expansion through enhanced online ordering and delivery services.

Casey’s General Store has unveiled a new visual identity that, according to the retailer, signals the brand’s future as well its small-town roots.

Casey’s says it has launched a brand update along with new experiences and services for consumers, including a loyalty program, digital expansion and curbside pickup.

“For half a century, Casey’s logo has stood as a beacon for good food, convenience and community in the lives of the neighbors, friends and family that our committed team members serve every day,” said Casey’s CEO Darren Rebelez. “Embracing this heritage, we are proud to remain at the heart of every community we serve as we give guests and communities even more reasons to shop at Casey’s.”

Casey’s new look features the company’s iconic barn with white “Casey’s” lettering. The changes come as Casey’s primes for expansion through enhanced online ordering and delivery services, curbside pickup, and Casey’s Rewards updates and promotions benefiting guests and their communities.

“From our stores to our menu to our digital experience, Casey’s is delighting our guests in new and exciting ways,” said Chris Jones, chief marketing officer. “Our new logo takes this a step further by reflecting who we are and what we stand for in a simple, more modern way that’s recognizable and familiar to all our guests.”

A new location in Casey’s hometown of Ankeny, Iowa will be the first in the company’s 16-state footprint to feature the updated visual identity.

Casey’s new advertising campaign has already started and includes television, outdoor and digital advertising. New packaging will start to appear in October. The logo development was led by Interbrand.

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