Category Management

Press enter to search
Close search
Open Menu

Category Management

A collection of news, articles and other featured content about Category Management.

Beyond category managment

Positioning your organization for the shopper of the future.

Category management was a major breakthrough when it arrived on the retail scene some three decades ago. When it did, merchandising and assortment planning decisions became fact-based, and all facets of the shopper experience benefited.

The introduction of category management nearly three decades ago marked a turning point in how retailers and suppliers approached merchandising and assortment planning decisions.

Everything is changing! It's more difficult to grow your business today than ever before. A recent analysis by the sales and marketing company Acosta revealed that promotion lifts are in a steady downward slide.

Prior to the advent of category management, the typical retailer-supplier relationship was adversarial, devoid of shared data or analytics.