Chef'd names new marketing chief
One of the country's leading meal kit providers has a new marketing guru.
Chef'd announced that it has named Jemie Sae Koo as as its new Vice President of Marketing.
Sae Koo will be responsible for developing and implementing marketing strategies that aim to reinforce the value of Chef'd in the market.
Tapping into her experience with developing digital-first stories for Millennial and Gen Z audiences through influencers for Fortune 500 companies, Sae Koo will help bolster Chef'd as a premium brand.
"We're thrilled to have Jemie come on board to help us make an impact on what is slated to become a multi-billion dollar industry within the next year," said Chef'd CEO Kyle Ransford. "Chef'd is at the center of that trend. We understand the growing need for meal kits, created via recipes from world-renowned chefs and culinary influencers, that anyone can cook at their leisure. Jemie brings an entrepreneurial, business-first approach to marketing programs. At the heart of our business, we are driven to fully understand the needs of our customers and surpass their expectations."
Sae Koo has led initiatives and successfully developed viral campaigns for some of the biggest global brands, including Amazon, Disney, H&M, Intel, Nestle, Coca-Cola, Salesforce, Toyota, Taco Bell, and YouTube.
Sae Koo currently serves on the Executive Board of the American Heart Association.