Circle K thinks pink

Circle K develops its own way of finding a cure for breast cancer.

Circle K is doing its part in helping find a cure for breast cancer during the month of October.

The company announced the launch of its annual fundraiser to support breast cancer research through the Circle K mobile app. During the entire month of October, customers will have a chance to join the fight and make a difference. Circle K will donate 25 cents each time a customer uses the Circle K mobile app to scan the donation barcode when refilling their “pink ribbon” tumbler with fresh coffee or a Polar Pop beverage. These donations will be used to support breast cancer research, education and patient-assistance programs.

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“Too many of us know someone who has been touched by this disease and Circle K is honored to do its part to find a cure and provide support to help educate women about early detection, diagnosis and treatment,” said Todd Isaacs, Circle K’s Senior Director of Customer Marketing and Loyalty North America.

The company says that there is no out-of-pocket cost to the customer to use the donation barcode. It is simply a chance for customers to show their support through their Circle K purchases. In addition to the pink ribbon refill opportunity, the company is also offering a “share” reward within the Circle K mobile app in October. When a customer shares the reward with family and friends through Facebook or Twitter, he or she can earn a free medium hot beverage as a thank you for spreading awareness.