Collaboration

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The Intersection of Content & Retail
Could this also present the opportunity for retailers to create exclusive lines or collectibles around the content on streaming platforms or in-store experiences?
FAO Schwarz x Target Returns for the Holidays
The mass merchant has solidified its exclusive holiday collaboration with FAO Schwarz by entering into a multiyear agreement with the toy brand.

Digital Transformation
Ulta Doubles Down on Shoppers' Digital Experiences
Beauty retailer deepens its relationship with Iterate.ai to quickly develop, deploy and scale digital experiences for its shoppers using pre-built modules.
Future of In-Store Experience
Kroger Rolls Out Digital Initiatives
The grocery giant is leveraging OneView Commerce to power e-commerce pickup and delivery experiences at more than 1,000 Kroger locations.
Future of In-Store Experience
Conn's x Belk Collab Debuts at Five Stores
New store-within-a-store format provides Belk customers with access to Conn's name brand assortment of home products and next-day delivery services.
Innovation
Fashion Brand Launches ‘Phygital’ Metaverse Experience
Mostly Heard Rarely Seen teamed up with metaverse platform Highstreet to embed redeemable NFTs in the brand's new 8-Bit physical garments.
Retail Media
Walmart Beefs Up Retailer Media Network
Walmart Connect is continuing to evolve by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.
Collaboration
Camp, Walgreens To Throw ‘Ultimate Beach Day’ in NYC
The partners are giving away free beach-day bundles and will throw an in-person event in August to promote family fun and skin safety.
E-Commerce
Cannabis Delivery Service Expands to Massachusetts
Doobie has launched recreational cannabis delivery to customers throughout Massachusetts and began Doobie Direct for Cannabis-infused beverage startup Cann.
Future of In-Store Experience
Camp, H&M Teach Kids How to Upcycle
The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York City.
Collaboration
Amazon Alexa Partnership Connects Brands with Consumers
In a new deal, Uberall clients including Shell and KFC can promote their brand and drive foot traffic to their locations via Alexa.
E-Commerce
Burrow Launches Furniture Resale Program
Burrow is offering returned and open-box items at a discounted rate via FloorFound’s end-to-end circular commerce platform.
Foodservice Innovation
Instacart Launches Rewards Program for Couriers
The Cart Star program offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform.
E-Commerce
Amazon, Grubhub Offer Prime Perks
Amazon has teamed up with the on-demand delivery service to offer Prime members a free, year-long Grubhub+ membership trial.

A collection of news, articles and other featured content about Collaboration.