The competitors you can’t see

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The competitors you can’t see

By Mike Troy - 07/27/2018
Amazon just reported another quarter of tremendous sales growth, but gaining visibility into the company's true performance on a category level is a huge challenge.

America’s largest purchase panel offers visibility into the performance of “blind spot” retailers including Amazon and small format food chains.

Nontraditional retailers are growing faster than established operators and gaining share at a rapid pace. How rapid? It’s not easy to tell because of a lack of visibility into the category level performance of retailers such as Amazon, Aldi, Lidl and Trader Joe’s. Retailers and suppliers have never had more data, but that’s not the case when in comes to this group of nontraditional, private label centric competitors and how omnichannel shoppers engage with them.

This lack of visibility creates an additional competitive challenge, and let’s face it, with a company like Amazon piling on sales gains quarter after quarter, no one needs to be further disadvantaged. The same is true with Aldi and Trader Joes and expectations are high that Lidl will get its act together after some early missteps entering the U.S. market.

To find out what’s really happening with sales in these “blind spot” channels, Retail Leader has teamed with leading omnichannel insights provider Infoscout for a webinar titled; Finding the Growth: Understanding the Omnichannel Market. A trio of the firm’s top analysts have dissected the state of the market and will offer a look beyond legacy data models to enhance visibility into omnichannel shopper behavior for a true picture of new marketplace dynamics.

The Webinar is Tuesday, July 31 at 2 p.m. EST (that's this week!) so be sure to register, whether you plan to catch the event live or listen to the replay.


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