To hype up the launch, all five Conn's x Belk locations will hold grand opening celebrations on Aug. 13, including giveaways, treats and music. So far, Conn's x Belk pilots have opened in Knoxville, Tennessee; Raleigh, North Carolina; Charlotte, North Carolina; Ridgeland, Mississippi; and Charleston, South Carolina.
"We're thrilled that our first five Conn's x Belk concept stores are open with more coming soon, giving us the opportunity to introduce new customers to Conn's key differentiators, including our high-quality product assortment, white glove next-day delivery and in-house repair service," said Chandra Holt, president and CEO of Conn's, in a news release. "This is an important step in our journey to scale, reimagine and strengthen our business."
Belk operates nearly 300 locations across 16 Southeastern states and as well as an e-commerce website, Belk.com. Conn's HomePlus is a specialty retailer of home goods with over 160 locations in 15 states. The geographic overlap of Conn's and Belk provides an opportunity to maximize Conn's unique distribution capabilities in existing markets to serve new customers at Belk, according to the release.
"We're excited to create this new experience for our customers," said Don Hendricks, Interim CEO of Belk, in the release. "The great part about this partnership with Conn's is that our customers now have access to products we didn't sell in our stores. It's a fantastic opportunity for them to get everything they need for their home in one convenient location."