Consumer Insights

Physical stores are still faring well among younger shoppers, as long as they offer unique merchandise or discounts.

Folgers, Land'O'Lakes and Revlon are just a few of the names with the most brand equity among American consumers, according to a new survey.

A new report shows that shoppers are giving and receiving more gift cards than ever before.

Meal kits are booming in popularity among consumers, but the reasons why may surprise you.

Small and midsized brands drove much of the consumer industry’s growth in 2016, according to IRI’s annual Pacesetters report.

Amazon and Target were among the nine major online retailers recognized by NPD as millennial magnets for the connection they made with millennial shoppers in 2016.  

Despite declines in foot traffic and same-store sales, most consumers still prefer to shop in-store, according to new research from Market Track.

The booming consumer interest in health and wellness gives retailers new opportunities to drive growth.

The social media gap between shoppers and grocery stores remains wide despite increases in online food shopping and engagement with apps.  

American consumers love Wegmans and Publix, but they love Amazon even more.

Clorox is encouraging Americans to dip, drizzle and dunk more often with its Hidden Valley brand of ranch flavored dressing in a new campaign intended to promoted increased usage occasions.

Almost half of the millennial generation is multicultural, and their influence on the retail industry isn't slowing down anytime soon.