Consumer Insights

IRI New Product Pacesetters: Quick, Easy, But Not Boring, Please

IRI’s food and beverage New Product Pacesetters™ illustrate that top CPG brands have captured consumers’ hard-earned dollars because they deliver on high expectations. Consumers want it all!

3 non-food categories driving growth for retailers

Three very specific non-food categories are driving unexpected growth for physical retailers.

IRI survey surprises CPGs

Consumer packaged goods companies are not benefiting from the boost in the U.S. economy.

Did Prime Day hurt Amazon’s reputation?

Survey reveals that technical complications during Prime Day affected consumers' path to purchase.

Back-to-school spending to decline

The back-to-school and college shopping season is in full swing -- but retailers may not be getting the sales they expect.

Why shopper loyalty should be Priority No. 1

Retailers looking for an edge in this extremely competitive retail landscape need to focus on garnering loyalty from shoppers, according to a new survey. Fresh research from Valassis reveals that 34 percent of shoppers – and 47 percent of millennials and 57 percent of millennial p

Here's the fastest growing CPG companies

Top CPG performers are generating growth by distinguishing themselves in three ways: differentiating their offerings, targeting consumers with greater precision and complementing organic growth with inorganic growth.

Shoppers getting comfy with data mining

Consumers are opting for convenience over privacy.

Shoppers have Great (tech) Expectations

Consumers have high technology expectations for their retail experiences

Here's how many shoppers think AI is 'creepy'

Shoppers are increasingly uncomfortable about the potential privacy violations associated with augmented reality (AR) and artificial intelligence (AI).

Why shoppers are pinching more pennies

Retailers that fail to use promotions or discounts to lure shoppers may be missing out on a big chance to increase sales.

Wegmans Food Markets wins again

Wegmans Food Markets has once more been crowned America’s favorite grocer in an annual consumer study of 12,800-plus shoppers conducted by Market Force Information.