The data is in and products with sustainable attributes are driving a disproportionate percentage of growth. IRI teamed with NYU’s Stern Center for Sustainable Business to understand why products with sustainability attributes driving superior growth rates.
Retailers and CPG’s shopping for enablers of growth discovered an array of solutions at IRI’s Innovation Showcase. Chief Marketing Officer John McIndoe explained why the Showcase was a hub of activity and the appeal of IRI’s Partner Ecosystem.
The cannabis market is growing fast and creating opportunities for CPG’s who understand the marketplace dynamics. Jessica Lukas with BDS Analytics and IRI’s Carl Edstrom shed light on a category unlike any other.