Consumer Insights

The back-to-school and college shopping season is in full swing -- but retailers may not be getting the sales they expect.

Retailers looking for an edge in this extremely competitive retail landscape need to focus on garnering loyalty from shoppers, according to a new survey. Fresh research from Valassis reveals that 34 percent of shoppers – and 47 percent of millennials and 57 percent of millennial p

Consumers are opting for convenience over privacy.

Top CPG performers are generating growth by distinguishing themselves in three ways: differentiating their offerings, targeting consumers with greater precision and complementing organic growth with inorganic growth.

Retailers that fail to use promotions or discounts to lure shoppers may be missing out on a big chance to increase sales.

Consumers have high technology expectations for their retail experiences

Shoppers are increasingly uncomfortable about the potential privacy violations associated with augmented reality (AR) and artificial intelligence (AI).

Wegmans Food Markets has once more been crowned America’s favorite grocer in an annual consumer study of 12,800-plus shoppers conducted by Market Force Information.

Retailers and suppliers have an opportunity to realign their approach based on how consumers experience their grocery shopping occasions as "total food shoppers." 

The Grocery Manufacturers Association and Food Marketing Institute are rolling out a major consumer campaign around SmartLabel.

A majority of Gen Z shoppers prefer to shop online, but they also value the tactile experience of feeling, touching and trying on products in-store.

American shoppers appear to be giving Lidl a pass despite what were seen as some early missteps by the company when it entered U.S. last year.