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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

Landmark research looks at the execution gap between shoppers' expectations and retailer' capabilities.

Large retail and CPG companies looking for a speed advantage can leverage artificial intelligence to automate everything from insights to execution, according to IRI President and CEO Andrew Appel.

The data is in and products with sustainable attributes are driving a disproportionate percentage of growth. IRI teamed with NYU’s Stern Center for Sustainable Business to understand why products with sustainability attributes driving superior growth rates.

The cannabis market is growing fast and creating opportunities for CPG’s who understand the marketplace dynamics. Jessica Lukas with BDS Analytics and IRI’s Carl Edstrom shed light on a category unlike any other.

IRI’s Chief Technology Officer Ash Patel has the retail growth formula figured out: Turn to AI to identify consumer behaviors and small pockets of growth that collectively have a big impact.

Retailers and CPG’s shopping for enablers of growth discovered an array of solutions at IRI’s Innovation Showcase. Chief Marketing Officer John McIndoe explained why the Showcase was a hub of activity and the appeal of IRI’s Partner Ecosystem.

Shopper behaviors are changing at an unprecedented rate and increased visibility into online activities is key to omnichannel success. Sam Gagliardi is SVP of E-Commerce at IRI and weighs in on where e-commerce is headed.

Leaders and laggards in the CPG world are separated by common themes, according to IRI’s research with Boston Consulting Group. Krishnakumar (KK) Davey, IRI’s President of Strategic Analytics touched on highlights of the seventh annual report and where to obtain the research.

Nishat Mehta, President of IRI’s Media Center Excellence, explains a lucrative benefit of big data beyond growing sales.

Leading customer data science platform company dunnhumby has some advice for retailers looking to grow alternative revenue streams – create a media business that leverages data.

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