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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

Food retailers have regained ground against big tech and major retailers in the battle for consumer goods companies’ shifting ad budgets.

Mars selects inaugural members of Seed of Change Accelerator program.

Meet the two year old Australian company changing digital product promotions and giving food retailers Amazon and Google capabilities.

Walgreens Group Vice President of Retail Brands Helayna Minsk has high expectations for growth and quality.

Fresh research on the new rules of remarketing show brands how to walk fine line between effectiveness and annoyance.

Landmark research looks at the execution gap between shoppers' expectations and retailer' capabilities.

Large retail and CPG companies looking for a speed advantage can leverage artificial intelligence to automate everything from insights to execution, according to IRI President and CEO Andrew Appel.

The data is in and products with sustainable attributes are driving a disproportionate percentage of growth. IRI teamed with NYU’s Stern Center for Sustainable Business to understand why products with sustainability attributes driving superior growth rates.

The cannabis market is growing fast and creating opportunities for CPG’s who understand the marketplace dynamics. Jessica Lukas with BDS Analytics and IRI’s Carl Edstrom shed light on a category unlike any other.

IRI’s Chief Technology Officer Ash Patel has the retail growth formula figured out: Turn to AI to identify consumer behaviors and small pockets of growth that collectively have a big impact.

Retailers and CPG’s shopping for enablers of growth discovered an array of solutions at IRI’s Innovation Showcase. Chief Marketing Officer John McIndoe explained why the Showcase was a hub of activity and the appeal of IRI’s Partner Ecosystem.

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