Consumer Insights

Today’s consumers have high expectations, little patience and many options when it comes to retailers at which they shop. Superior consumer tech has become a clear differentiator in the quality of their experience.

Offering rewards that engage customers further in the value they seek from the existing relationship will be key this year.

New research shows millennials are more well equipped to deal with an economic downturn than other generations — and they’re still likely to make weekly and often impulsive online purchases.

Engaging shoppers this year will take personalized marketing followed by incentivized offers to find savings.

We may finally begin to see less volatile swings in consumer sentiment, but we still face large economic headwinds in 2023.

Fueled by the inflationary economy, Buy Now, Pay Later (BNPL) options continue to grow in availability and resonate with Gen Z as a convenient and simple payment method.

A recent study reveals what women are planning to spend this year, and how they’ll be shopping for those gifts.

How can we as an industry, and within each sector, truly deliver on our promise to celebrate consumer moments and give them a place to escape through shopping?

New research reveals how inflation is impacting consumers' grocery shopping habits — and what it could mean for the year to come.

The metaverse will continue to become more mainstream in the coming years, and it presents a unique value proposition for retail to embrace.

U.S. soccer fans are younger and more diverse suggesting that the sport is on a trajectory for growth — and ripe for retail partnerships and promotions.

NielsenIQ’s VP of Total Wellness discusses the latest trends influencing how shoppers are searching for, engaging with and purchasing personal care and beauty products.