More than half of "medium to heavy" social media users surveyed said they had purchased a product or service online within the past seven days, and 58 percent said they had used the Internet to research products, according to a March report by the Coca-Cola Retailing Research Council.
Some 80 percent of Americans do not believe companies address the environmental impact of their products, and just 44 percent trust companies' green claims, according to the “2012 Cone Green Gap Trend Tracker,” a study by Cone Communications.
The U.S. Census Bureau estimates the Asian population in the United States totaled 17.3 million in 2010, representing a 46 percent increase from the 2000 Census and a faster growth rate than any other major race group experienced.
Three out of five CPG companies currently work with retailers on shopper marketing programs that often involve more than one brand. In a program with Roundy's Supermarkets, Clorox saw sales of its disinfecting wipes soar 154 percent.