Three out of five CPG companies currently work with retailers on shopper marketing programs that often involve more than one brand. In a program with Roundy's Supermarkets, Clorox saw sales of its disinfecting wipes soar 154 percent.
In a test that will run through May, the Coca-Cola Co. plans to roll out its Coke, Diet Coke, Coke Zero, Sprite, Fanta Orange and Mello Yello brands in eco-friendly plant-based bottles in Birmingham, Ala., Nashville, Tenn., and Atlanta.
By expanding merchandise selection and investing in store remodels, supermarkets as a whole were able to improve customer satisfaction levels in the fourth quarter of 2011, despite higher food prices, the Pittsburgh Post-Gazette reported online.
Three-quarters of grocery shoppers responding to an online poll said they would try a new local store, especially if it was an attractive size, according to the 2012 National Grocers Association Consumer Panel Report.