04/27/2023
RL Pro Exclusive
Consumer research snapshot: Gen Z’s health-conscious lifestyle drives beverage innovation
Compared to previous generations, Gen Zers — typically considered those born in 1997-2012— are more health conscious and interested in new experiences. In turn, Gen Z consumers of legal drinking age have shifted new product development in the alcohol industry toward low- and non-alcohol beverages along with alternative alcohol beverages with novel flavors, Statista reported.

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