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03/14/2023
RL Pro Exclusive

Consumer research snapshot: Retail tech central to interactive shopping experience

Elizabeth Christenson
Editor, Retail Leader Pro
Elizabeth Christenson profile picture

Among the technologies used in the retail industry, U.S. consumers found tap-to-pay mobile apps to be the leading retail technology that had the highest impact on shopping experience, with 66% rating this technology positively, according to a May 2022 Provoke Insights survey of U.S. consumers. On the other hand, online chatbots were not received as well by consumers.

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