Consumer Satisfaction With Private Label Drops

Consumers are less enthusiastic about private-label foods today than they were three years ago, despite sales growth, The NPD Group reported. The market research firm found 24 percent of consumers said they were satisfied with private-label foods this year compared with 32 percent in 2009, while private label's share of household servings hit 27 percent in 2011 from 18 percent in 2000.

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