Consumer Trends & Behavior

With discretionary retail spending tapering off compared to the past few years, it’s no surprise that discounts are creeping back into retail.

Most consumers only used an app once or twice before deciding to delete it.

Credit cards were the most popular point-of-sale payment method last year — 40% of consumers charged one at checkout — but other financing methods are gaining ground.

Happiness, boredom and depression are the leading cause of emotional spending among Americans.

Retailers can plan social content more effectively to reach their audiences when — and where — they’re most engaged.

Consumers’ behaviors adopted during the COVID-19 pandemic have faded, and retailers must adapt or get left behind.

Outdoor summer products have appeared in shopping baskets for weeks, and data shows Memorial Day celebration plans have increased over last year.

Among younger consumers, food insecurity has outpaced shelter concerns as more than half of millennials and Gen Z have used BNPL services for groceries.

While the majority of consumers have never ordered a meal kit, more consumers, led by Gen Z, are having them delivered.

The majority of drug store shoppers buy groceries, personal needs items or other needs products for themselves or their families, with candy, snacks and household merchandise, as top buys.

Opportunities for sectors to engage with consumers and deliver the magic of retail exist, but creativity and agility is needed.

In customers’ minds, loyalty no longer means exclusivity to one brand or retailer.