Three out of five CPG companies currently work with retailers on shopper marketing programs that often involve more than one brand. In a program with Roundy's Supermarkets, Clorox saw sales of its disinfecting wipes soar 154 percent.
In a test that will run through May, the Coca-Cola Co. plans to roll out its Coke, Diet Coke, Coke Zero, Sprite, Fanta Orange and Mello Yello brands in eco-friendly plant-based bottles in Birmingham, Ala., Nashville, Tenn., and Atlanta.
By expanding merchandise selection and investing in store remodels, supermarkets as a whole were able to improve customer satisfaction levels in the fourth quarter of 2011, despite higher food prices, the Pittsburgh Post-Gazette reported online.
Three-quarters of grocery shoppers responding to an online poll said they would try a new local store, especially if it was an attractive size, according to the 2012 National Grocers Association Consumer Panel Report.
Most shoppers will spend the same amount on Valentine's Day gifts as they did last year, with two-thirds of consumers planning to spend less than $100 and most planning to shell out between $25 and $50, according to a survey of online shoppers conducted in January by PriceGrabber, a unit of E
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