Consumers Confused Over Animal Welfare Labels

Eight out of 10 shoppers surveyed said the number of animal welfare logos and labels on fresh meat packs is confusing, and they would prefer individual retailers come up with a way to assure animal welfare standards were adhered to, according to AB Sustain. Two-thirds of those surveyed said they would pay more for meat and fish that had been treated humanely, according to the survey conducted by Redshift Research.

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