Consumers to fill their carts with kombucha in 2018

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Consumers to fill their carts with kombucha in 2018

By Gina Acosta - 12/21/2017

Consumers will be shopping for more gut-healthy foods in 2018, according to a new report.

A national survey conducted by Today's Dietitian of more than 2,000 dietitians reveals a movement toward natural digestive-friendly foods in 2018. 

Fermented foods such as yogurt, kefir, kombucha, sauerkraut, tempeh, some pickles, kimchi and miso will be popular foods in the new year, as consumers seek out foods that improve gut health and overall well-being.

Other foods rising in popularity in 2018 include:

  • 1. Fermented foods, like yogurt 
  • 2. Avocado 
  • 3. Seeds 
  • 4. Nuts 
  • 5. Green tea
  • 6. Ancient grains 
  • 7. Kale 
  • 8. Exotic fruits 
  • 9. Coconut products 
  • 10. Salmon

"The movement toward clean eating reflects a change in how consumers view food," notes Jenna A. Bell, PhD, RD, SVP of Pollock Communications. "Consumers are searching for nutrition information and equating diet with overall well-being."

As an example, Bell points out that the quick rise of fermented foods in the top 10 superfood list shows that consumers have expanded their definition of wellness to include benefits like gut health. 

"The annual forecast from the 'What's Trending in Nutrition' national survey shows how consumers are driving change and leading the evolution of diet and nutrition trends," explains Louise Pollock, President and founder of Pollock Communications. "As they do each year, the unique perspective of RDNs provides media, retailers and food manufacturers a view into the minds of consumers that can help inform their business."