Consumers want retailers to talk with them, socially
What it means: E-commerce extends far beyond just a retailer’s desktop, mobile and app presence with the fast-paced growth of social selling. With TikTok’s e-commerce endeavor building buzz in the U.S., it means another entrant into the world of social commerce. Consumers spend more time on their phones and engaging with social media than ever, and the blending of social platforms and e-commerce is a natural next evolution for the industry. Brands engaging with consumers through these channels helps in building brand awareness and also converting consumers to purchase through social platforms.
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