'Cop in a box' takes on porch piracy problem
One local police department has made a viral video designed to teach consumers how they can avoid being the victims of porch pirates.
As e-commerce increases, so does the theft of packages left at consumers' homes. The criminals who steal these packages are referred to as “porch pirates.”
Shorr Packaging Corp. surveyed 1,000 consumers and found that 31% have had a package stolen, and 41% of those surveyed said they do not buy certain products online because they fear that the items will be stolen if left outside their front door.
And there’s more to the issue than just the risk of theft or damage. For the retailer, it means possibly losing customers who dislike the inconvenience of making a claim, having to reorder, and then waiting again for the merchandise to arrive again.
Amazon and Walmart, among others, have been testing various ways to deter porch theft, from in-home delivery to delivering merchandise to a customer's trunk. But now a local police department in Tampa, Florida, is putting the word out that e-commerce theft is something consumers themselves can help deter.
The police department created a viral video showing how consumers can help stop porch pirates.
Watch the video below.