Criteo, a global technology company that places ads across retail media platforms for brand advertisers, is expanding its API program with five new partners.
Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti have all been announced as partners with Criteo, integrating with the Criteo Retail Media API to offer brand advertisers more choices to manage and optimize their retail media campaigns. Criteo’s Retail Media solutions enable brands to advertise on retail media platforms, such as Walmart’s website, and target high-intent shoppers.
Criteo also works with Target, helping brands optimize their ad spending for maximum return. Criteo’s program also enables brands to self-service their own campaigns.
"Utilizing Criteo's new API Partner program has been vital for scaling the needs of our brands," Brian Weber, director of digital strategy at integrated commerce agency The Stable, said in a statement. "By working with Criteo API partners, we are able to automate reporting and generate insights across retailers much quicker than before, in a singular dashboard, and dedicate the majority of our time to building best in class strategies."
Criteo’s growth is also reflective of the growth of the retail media industry. A recent report from Criteo and Forrester Consulting found 76% of brand advertisers in North America said their brand growth depends on retail media advertising. Retail media is expected to continue growing in the coming years, and the business has increasingly been shaped by shopper demands as more people turn to digital options for shopping.
"It has been incredibly thrilling to see retail media gain more momentum as consumers shift to online shopping," said Geoffroy Martin, EVP and General Manager, Growth Portfolio at Criteo. "We are proud to power the world's largest open retail media ecosystem, and we're thrilled to welcome our new API partners to our program so that we can further meet the needs of our customers in 2021.”