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02/01/2021

Crocs Names SVP and General Manager of the Americas

Bridget Goldschmidt
Managing Editor
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Crocs Names SVP and General Manager of the Americas Emma Minto Nike
Emma Minto held various leadership roles at Nike before becoming SVP and general manager at Crocs.

Crocs Inc., a manufacturer of casual footwear for women, men and children, has hired Emma Minto as SVP and general manager, in which role she will oversee all operations for the brand’s Americas region. 

Minto was previously at Beaverton, Oregon-based Nike for 16 years, where she held a variety of leadership roles, most recently as VP and general manager of Nike Women’s, North America. In this position, she guided integrated brand, product and go-to-market strategy for the women’s running, training and sportswear categories. Before that, Minto was VP, Nike direct global retail operations, responsible for global real estate, construction, retail operations, risk and control, and service excellence for a 1,200 store-owned fleet. She also led in several key roles across the country and world, supporting several apparel and footwear lines. 

She joined Broomfield, Colorado-based Crocs shortly after it revealed that 2020 revenue will be its strongest ever, with expectations for full-year 2020 sales to increase more than 12% to a record of approximately $1.38 billion, up from a previous range of 5%-7% growth. Crocs has also predicted revenue growth of 20%-25% in 2021.  

“I am thrilled to welcome Emma to the Crocs team at this very exciting moment for the brand,” said Brand President Michelle Poole. “Her strategic mindset, consumer orientation and leadership style will be a terrific fit for Crocs and a great addition to our senior leadership team.” 

“Anyone paying attention knows that Crocs’ brand and business have never been stronger, and there’s plenty of room for continued growth,” noted Minto, who earned a bachelor of commerce degree from Queen’s University and an MBA from Harvard Business School. “I’m excited to join this incredible team and ‘come as you are’ culture, bringing the joy of comfort technologies and personalization to consumers everywhere.” 

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