CVS Health Expands Live Better Store Brand

Mike Troy
Editorial Director
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CVS Health
CVS Health recently added 80 items to its store brand Live Better.

CVS Pharmacy recently added more than 80 products across nine categories under its Live Better by CVS Health brand and also vowed to make the brand’s packaging at least 80% recyclable.

The brand expansion occurred in early June and at the time CVS Health vice president of store brands Brenda Lord said, “We are committed to creating quality, innovative and industry-leading products that empower our customers to make self-care a part of their everyday health.”

More recently, Lord spoke with Retail Leader’s sister brand Store Brands about the launch.

In creating Live Better, we recognized that a gap exists for high-quality health care and self-care products that make the newest wellness trends and ingredients more accessible — and affordable — for our customers,” Lord said. “Live Better is also among the most comprehensive wellness lines out there that features trendy and preferred ingredients, offering a wide variety of items and category offerings unlike many other brands.”

For more on what Lord had to say about CVS Health’s store brand program visit Store Brands.