Defining the Metaverse

Pro Tip: The metaverse is easily one of the buzziest terms of this year, but the true question is what are the implications for the retail industry? The metaverse has the potential to unlock a better virtual playground for consumers, which can allow them to engage with brands and retailers via new outlets and experiences. The metaverse allows for seamless integration between a virtual and physical world, which may spur new ways of attracting and transacting customers — and providing new types of product offerings that don’t exist in the “real” world.

With a variety of ideas of what the metaverse is, Retail Leader Pro is here to help you wrap your mind around it. RL Pro tapped several metaverse insiders to help explain what’s up with the differing definitions and to answer the most basic of questions: What exactly is the metaverse anyway?

Retailer Leader Pro: There seem to be varying definitions of what the metaverse even is. How would you define the metaverse?