Denver Whole Foods stores get Amazon palm readers

Amazon also plans to roll out its smart Dash Carts to one Denver Whole Foods, which will allow shoppers to skip the checkout line.
Amazon One palm-reading technology.
  • Amazon One tech is launching at more Whole Foods Market stores.
  • Nearly a dozen stores in the Denver area will get the palm readers.
  • One Denver-area store will soon get Amazon’s Dash Carts, which eliminates the checkout line. 

Amazon is rolling out its Amazon One technology to Whole Foods Market stores in the Denver area. 

According to information Amazon sent to Retail Leader on April 10, the e-commerce giant has rolled out its Amazon One palm readers at nearly a dozen Whole Foods Market stores in the Denver area. The tech aims to reduce friction for shoppers by letting customers pay for products by waving their palms over a reader at checkout. 

Whole Foods Market stores getting the pay-by-palm tech include: 

  • Belmar
  • Cherry Creek
  • Colfax
  • Colorado Boulevard 
  • Governor’s Ranch 
  • Highlands Ranch
  • Ideal Market Denver
  • SouthGlenn
  • Tamarac
  • Union Station
  • Washington Park.

While 11 Whole Foods Market stores will get the palm readers, one Denver-area store also will soon get Amazon’s Dash Cart, a smart cart allowing shoppers to pay for their groceries without having to go through a checkout line. According to Amazon, the Dash Carts are equipped with computer vision algorithms and sensors that automatically identify items placed in the cart. 

When a shopper arrives at a store with Dash Carts, they use their phone’s camera to scan a QR code on the Dash Cart, which will link the cart to their Amazon account. Shoppers can also use a built-in scale to weigh produce while shopping and view a live receipt using a built-in display. When a consumer is ready to leave the store, they can use a special Dash Cart lane, which automatically processes the transaction using an on-file credit card. 

The store — SouthGlenn Whole Foods Market — that will get the Dash Carts is just the fourth Whole Foods Market location to get Amazon’s Dash Cart, which can be found in 16 Amazon Fresh grocery stores, according to the retailer.

Amazon One’s palm-reading tech was also recently deployed at two Panera Bread cafes in St. Louis near its headquarters, Retail Leader previously reported. Amazon also in March launched pre-enrollment for the platform. First-time Amazon One users can visit Amazon’s pre-enrollment website to create a profile and input their credit card information. Then, when they get to anywhere that has Amazon One tech, first-time customers will use a QR code received during the pre-enrollment process to link their palm to their Amazon One account.