Dick’s Sporting Goods Expands Public Lands Store Concept

Dick’s Sporting Goods is opening its second Public Lands outdoor concept on Nov. 5 in Columbus, Ohio.
Dick's storefront

The second location is an expansion of the retailer’s Public Lands concept, which focuses on helping more people get outside to explore and protect America’s public lands. The Columbus location will carry an assortment of outdoor and lifestyle apparel, footwear and equipment brands. In addition, the specialty store supports the local outdoor community through conservation, as well as access and equity-based initiatives. 

Executive Summary

Dick’s Sporting Goods has been experimenting with new store concepts over the past few years in an effort to scale its retail experience. Bringing sports and outdoor activities in stores enhances the traditional brick-and-mortar experience, which is a strategy many retailers are exploring to bring consumers back into stores in the second year of the COVID-19 pandemic. 

Dick’s first debuted the Public Lands store concept in September with a location in Pittsburgh. One percent of all sales will go back into local and national conservation efforts. 

The Public Lands store will house a 30-foot rock wall inside its 60,000-square-feet space, as well as a gear repair and rental department. The stores will also have specialised shops dedicated to various outdoor activities, including biking, camping, fishing, paddling, climbing, running and hiking. 

Dick’s has debuted a number of new store formats, including discount shop Going, Going, Gone!, Dick’s Sporting Goods Warehouse Sale locations and a redesigned Golf Galaxy Performance Center.