The difference between male and female holiday shoppers
A new survey offers retailers some interesting data about the difference between male and female holiday shoppers.
According to a CompareCards survey, men are three times more likely to report that they were finished or nearly finished with their shopping by Labor Day (with more than 100 days left until Christmas!) than women, and twice as likely to report they’ll spend “much” more money this holiday season than women.
“I was stunned to see that men were three times more likely than women to have already completed their holiday shopping. It’s possible than men are finishing their shopping earlier in part because they do less of it than their partners, but whatever the reason, a lot of men are way ahead of the game when it comes to shopping for the holidays,” said Matt Schulz, Chief Industry Analyst at CompareCards.
Around one in six men report they are either finished or close to finished with their holiday shopping. Comparatively, the survey found only one in seven U.S. credit card holders overall say they are finished or close to finished with their holiday shopping.
The survey, which polled 1,049 U.S. credit card holders, ran from Sept. 6-7.
To read the entire survey results, click here.