Digital Transformation is about retailers taking advantage of technology to pursue new business models, streamline operations, and create personalized experiences for customers that drive loyalty and profitability.
There has been a lot of discussion about the digital transformation of retail, and yet the concept is so all-encompassing it can be a challenge to keep track of what it really means, where you are in the journey, and how it directly applies to your business.
In its simplest sense, digital transf
BACK-END SYSTEM
Any system that supports back-office applications. These systems are used as part of corporate management, and they work by obtaining user input and gathering input from other systems to provide a responsive output.
BACK-OFFICE APPLICATION
Tool used for managing busine
A9
Amazon's product search algorithm.
AGILE DEVELOPMENT
Software development approach that involves designing solutions through collaborative efforts of self-organizing teams and cross-functional teams and their customers, including adaptive planning, transformative development, early deli
DATA ANALYTICS
Qualitative and quantitative techniques and processes used to enhance productivity and business gain.
DATA ARCHITECTURE
Models, policies, rules or standards that govern which data is collected and how it is stored, arranged, integrated and put to use in data systems and in o
CAMPAIGN MANAGEMENT SYSTEM (CMS)
Cross-channel solution that processes customer data from various sources and creates meaningful insights.
CARD ON FILE (COF)
A safe and secure way to store sensitive customer payment information for repeat purchases.
CARD READER
A magnetic code r
EAS (electronic article surveillance) label
Lightweight tag that is attached to a garment before the item is placed on the sales floor in order to deter shoplifting.
E-commerce
Wide range of online business activities for products and services.
E-learning
Online learning platform tha
Identifier sticker
Sticker adhered to product packaging that communicates the item is protected against theft or shoplifting.
Identity and access management (IAM)
Framework for business processes that facilitates the management of electronic or digital identities.
Scaled agile framework (SAFe)
Set of organization and workflow patterns intended to guide in scaling lean and agile practices and address problems encountered when scaling beyond a single team.
Scan and pay
A way of doing business between direct store delivery (DSD) manufacturers and retai
Keyword stuffing
Practice of loading a web page with keywords (often in long lists or large groups) in an attempt to positively impact search ranking.
Kinetic presenter
Technology for Microsoft PowerPoint that responds to speakers gestures, enabling them to control PowerPoint present
Machine learning
AI-based language that automates data analysis, allowing retailers to integrate historical and real-time data and analyze patterns.
Magic mirror
Monitor placed behind a double-sided mirror that allows user to add preferred widgets to the mirror s reflection; used for virtu
Personalized marketing
Strategy by which a company leverages data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.
Personalized shopping experience
Process of creating an individualized experience including person
