Digital Transformation Glossary: B

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BACK-END SYSTEM

Any system that supports back-office applications. These systems are used as part of corporate management, and they work by obtaining user input and gathering input from other systems to provide a responsive output.

BACK-OFFICE APPLICATION

Tool used for managing business operations not related to direct sales, including inventory control, manufacturing, supply chain management and price book management.

BAR CODE

Machine-readable code with alternating dark and light bars. The spacing between the bars signals what the numerical code is. A bar code can be a Universal Product Code (UPC) or any other numerical format, and helps track inventory going in and out of the store.

BEACON

Powered by BLE (Bluetooth Low Energy) technology, this device can transmit messages to other Bluetooth-enabled devices, such as smartphones, tablets and smartwatches. Beacons have the capability to  recognize  a device based on its location or previous interactions, enabling a retailer to send notifications to a shopper tailored to where he/she is in the store and what type of customer he/she is.

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