Digital Transformation

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Digital Transformation

Digital Transformation is about retailers taking advantage of technology to pursue new business models, streamline operations, and create personalized experiences for customers that drive loyalty and profitability.

Emotional Loyalty: How It’s Earned

A master of loyalty talks to Retail Leader

A9 Amazon's product search algorithm. AGILE DEVELOPMENT Software development approach that involves designing solutions through collaborative efforts of self-organizing teams and cross-functional teams and their customers, including adaptive planning, transformative development, early deli

DATA ANALYTICS Qualitative and quantitative techniques and processes used to enhance productivity and business gain. DATA ARCHITECTURE Models, policies, rules or standards that govern which data is collected and how it is stored, arranged, integrated and put to use in data systems and in o

EAS (electronic article surveillance) label Lightweight tag that is attached to a garment before the item is placed on the sales floor in order to deter shoplifting. E-commerce Wide range of online business activities for products and services. E-learning Online learning platform tha

CAMPAIGN MANAGEMENT SYSTEM (CMS) Cross-channel solution that processes customer data from various sources and creates meaningful insights. CARD ON FILE (COF) A safe and secure way to store sensitive customer payment information for repeat purchases. CARD READER A magnetic code r

Scaled agile framework (SAFe) Set of organization and workflow patterns intended to guide in scaling lean and agile practices and address problems encountered when scaling beyond a single team. Scan and pay A way of doing business between direct store delivery (DSD) manufacturers and retai

Identifier sticker Sticker adhered to product packaging that communicates the item is protected against theft or shoplifting. Identity and access management (IAM) Framework for business processes that facilitates the management of electronic or digital identities.

Machine learning AI-based language that automates data analysis, allowing retailers to integrate historical and real-time data and analyze patterns. Magic mirror Monitor placed behind a double-sided mirror that allows user to add preferred widgets to the mirror s reflection; used for virtu

Unified commerce platform Single platform with advanced middleware that simplifies the technology needed to sell across multiple channels. Unified retail Business design that leverages a harmonious integration of retail processes/systems to provide full transparency of consumers on the bac

Geo-fencing Feature in a software program that uses GPS or RFID to define geographical boundaries.

Personalized marketing Strategy by which a company leverages data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalized shopping experience Process of creating an individualized experience including person

Offline touch point Information about a company that is encountered by a customer while interacting with an offline customer contact point, such as a sign or a radio commercial. Omnichannel retail identity management Solution that helps retailers build personalized shopping experiences acr

QR (quick response) code Type of bar code with a matrix of dots that can be scanned using a QR scanner or a smartphone with built-in camera to generate numbers or a string of characters. Real-time data (RTD) Information delivered immediately after collection, usually processed using real-t

Warehouse management system (WMS) Software and process that allows organizations to control and administer warehouse operations from the time goods or materials enter a warehouse until they move out. Wearable technology Sensor-embedded wearable device used to track various types

Keyword stuffing Practice of loading a web page with keywords (often in long lists or large groups) in an attempt to positively impact search ranking. Kinetic presenter Technology for Microsoft PowerPoint that responds to speakers  gestures, enabling them to control PowerPoint present