Dollar General extends Nielsen relationship
Dollar General has expanded its relationship with Nielsen to support the retailer's strategic initiatives and in-market activation.
Through the expansion, the Chicago-based firm will continue to be the sole measurement provider of the Goodlettsville, Tenn.-based dollar chain’s account-level sales, trading areas and custom product hierarchy. The two have partnered for 14 years to support Dollar General’s most strategic merchandising and marketing initiatives that have driven the retailer's growth.
Dollar General Corp. operates 14,321 stores in 44 states.