Dollar General has a new chief merchant

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Dollar General has a new chief merchant


Dollar General has appointed Jason Reiser evp/chief merchandising officer, effective July 12.

Reiser replaces Jim Thorpe who recently retired. He brings more than 30 years of experience in retail management, private brand sourcing, regulatory affairs as well as being a trained pharmacist, the company said.

He most recently served as evp/chief operating officer at the Vitamin Shoppe where he had responsibility for merchandising, operations and supply chain. Prior to that, he served as the chief merchandising officer at Family Dollar from 2013 to 2016. Reiser started his retail career as a pharmacy manager for Walmart, eventually serving as vp/merchandising, health and family care for Sam’s Club from 2010 to 2013.

“Jason is an innovative merchant who has a broad range of experience in discount retail and a track record of leadership excellence,” said Todd Vasos, Dollar General’s chief executive officer. “I believe Jason’s deep understanding of our customer and small-box retail, coupled with his proven ability to drive results, will strengthen our leadership team as we strive to capture future growth opportunities.”