Door to Door Organics names new COO

Gina Acosta
Executive Editor
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Door to Door Organics, a Louisville, Colo.-based a meal-planning and natural and organic grocery delivery service, has named Scott DeGraeve its COO.

An e-commerce and food retail veteran, DeGraeve brings to his new role a deep understanding of the online grocery space and the complex supply chain necessary to effectively deliver fresh groceries to consumers. His extensive knowledge encompasses operations, merchandising and supply chain management in the online grocery retail market, and he has headed operations teams at Peapod and a number of grocery retailers through his own consultancy.

As Door to Door Organics’ COO, DeGraeve will provide strategic operational oversight to help the company scale the business, while continuing to deliver a superior online grocery experience to consumers in 17 states and Washington, D.C.

“Scott’s deep expertise in cost-effectively scaling operations and leading geographic expansion for online grocery retailers is a welcome asset to our executive team,” noted Door to Door Organics CEO Mike Demko, who took the helm of the company this past June. “He is joining us at the right time, as we evolve as a company, expand our offerings and harness the current growth opportunity in the online grocery market.”

DeGraeve previously operated a consultancy providing operational and strategic support for retailers developing and bringing online offerings to market. He additionally held various senior executive and general management roles at e-grocer Peapod in the operations, supply chain development and merchandising areas. During his 15-year tenure at Peapod, he played a major role in scaling the business to its current top position in the industry. Before Peapod, DeGraeve founded his own grocery delivery company, Scotty’s Home Market, which, after several years of rapid growth, was acquired by Peapod.

“Door to Door Organics has been on a tremendous growth trajectory in recent years, fueled by a passionate and dedicated group of natural and organic food lovers,” said DeGraeve. “Their obsession with providing customers with the highest-quality, healthy, local and sustainable food is key to capitalizing on the growth inflection point we see in the industry today, and I couldn’t be more excited to join this dynamic team.”

Last year, Door to Door merged with Charlottesville, Va.-based Relay Foods, thereby broadening its reach and technological capability. The company is also a certified B Corporation, which requires high standards for social, environmental and corporate responsibility.