DoorDash Introduces 10-15-Min Grocery Delivery in NYC

DoorDash is introducing a new, ultra-fast grocery delivery service with 10-15-minute delivery windows in New York.
DoorDash sign

The new service will offer more than 2,000 items from the company’s DashMart, including an assortment of fresh and frozen grocery staples, snacks, household goods and local products. Customers can order last-minute grocery items for quick delivery in New York’s Chelsea neighborhood, with more locations coming in the future.

The offering comes as more delivery service providers are racing to lower delivery times. DoorDash added grocery to its food delivery business in 2020 as consumers embraced online ordering. DoorDash’s DashMarts support 400 local and regional producers/retailers.

“Many New Yorkers already turn to DoorDash for their next meal or essentials purchases, which puts us in an exciting place to deliver on the promise of ultra-fast delivery," Christopher Payne, president of DoorDash, said in a statement. "Consumers increasingly expect an effortless, enjoyable experience, so while we are starting with DashMarts, our goal is to expand this offering to select grocery and convenience partners."

DoorDash has created other new offerings in New York, as well, including a new channel for local businesses to reach consumers online. Local merchants can offer packaged staples from restaurants New Yorkers love, such as Carbone Fine Foods' Pasta Sauces, Roberta's Frozen Pizzas and Baz Bagels. The company is also creating a new small business advisory council that will help inform future partnerships with the city's small businesses, including bodegas. 

The ultra-fast deliveries offer more stability to DoorDash employees, according to the company, including a set schedule and more regular earnings.