Drug loyalty programs drive frequent shopping trips and purchases
What this means: The lines continue to blur between retail sectors and channels, and for many consumers, retailers that offer more are beneficial. Drug stores in particular have evolved from very specific category experts to more broad-line retailers that can offer consumers a one-stop shop for daily needs. The channel has done an excellent job in promoting loyalty and personalized promotions for shoppers and expanding assortments to provide merchandise for quick trips and last minute purchases.
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