Drugstore of the future debuts in Brooklyn
Amid mergers and acquisitions affecting the retail industry, a new drug chain has debuted in New York City offering an upscale pharmacy experience.
I+care Pharmacy opened a new concept in December at 200B Livingston Street in Downtown Brooklyn.
The store, combining a boutique pharmacy with high-end optical service, represents a new concept for the owners, who run several pharmacies in the New York metro area. The high-end feel of the store targets the evolving audience rapidly developing, increasingly upmarket location across from Macy's, adjacent to Fulton Mall, and nearby City Point.
The store focuses on an aesthetic experience and customer service and has an upscale design to convey a clean, modern aesthetic. Whites and blues create a cool, hygienic-looking palette, while touches of wood provide warmth and a nod to the pharmacy's natural, organic focus.
From the outside, custom signage and a striking optical department draws clients into a long space featuring optical displays and service in the front and the pharmacy in the back. Visual cues, like distinctive blue and white floor tiles and floating white ceiling planes, lead visitors through the space. The pattern of the floor tiles continues onto the optical display cases and pharmacy desk to draw attention to points of customer service.
All pharmacy shelving was dropped to no higher than eye level to maintain visual connection from the front of the store to the back. The L-shaped floor plan allows for back-of-house pharmacy space to be hidden from view.
I+care Pharmacy has 10 stores throughout the New York City area.