DTC Companies Could Get a Boost Via UPS Program
Online marketing platform operator Yotpo, working with UPS, will provide small- and medium-sized retailers “access to advanced solutions for ratings and reviews, visual user-generated content marketing and customer insights,” according to an announcement. The move could help bring more direct-to-consumer customers to UPS.
“With Yotpo's e-commerce Marketing platform, qualifying UPS SMB customers can select from a suite of marketing technology solutions to build trust and loyalty across digital channels,” the company said.
UPS will offer the platform via its Customer Technology Program (CTP).
“The UPS CTP program provides Yotpo and other e-commerce offerings at a discount, allowing SMBs to better compete with larger, well-funded e-commerce brands and merchants. In addition to tools to bolster traffic acquisition and strengthen customer lifetime value, Yotpo's customers can leverage the best prices UPS offers for shipping services, including UPS Small Businesses Discount Shipping Rates & Exclusive Deals.”
Yotpo launched in 2011 and sells marketing technology to more than 9,000 direct-to-consumer brands, and is now the latest business to join the UPS Customer Technology Program. The UPS offering helps pre-screened, qualified SMBs purchase hardware, software, peripherals and packaging solutions at a discount from technology vendors that also work with UPS.
Yotpo joins more than 35 other vendors in Atlanta-based UPS's Customer Technology Program, which, since its 2003 inception, has helped small and medium-sized customers better compete by growing revenue, integrating technology, introducing efficiencies and reducing costs.
"Being recognized as a UPS Customer Technology Program partner takes our relationship and ability to serve e-commerce brands and merchants to a higher level," said Tomer Tagrin, co-founder and CEO of Yotpo. "As a premier shipping provider, UPS has been working closely with Yotpo and our customers for years and we see this partnership as an opportunity to move the industry forward through deeper collaboration and the development of exceptional shopper experiences from purchase to delivery."
DTC efforts have been growing in recent months, thanks to big brands entering that field. For instance, Ocean Spray’s first-ever DTC effort, launched earlier this year, involves herbal beverage Atoka. Introduced in late 2019, the beverage is designed for consumers who “are looking for ways to expand their holistic and health-and-wellness habits while at home,” according to the Lakeville-Middleborough, Mass.-based company.