DTC CPG brand Magic Spoon enters traditional grocery space

Magic Spoon, a cereal brand viewed as a niche category solution associated mainly with social-media influencers, is going mainstream. The cereal maker, whose product fits into the better-for-you space, charges almost three times the price of a standard box of cereal, but its cereal will now grace the shelves of Walmart, Kroger and Albertsons. The brand will also expand to more Target locations after debuting at the retailer last summer.