DTLR leverages ShopperTrak analytics

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DTLR leverages ShopperTrak analytics

By Gina Acosta - 12/14/2017

ShopperTrak is teaming up with DTLR to help the retailer better analyze key metrics and customer insights.

Following a successful pilot, DTLR deployed the ShopperTrak perimeter analytics solution and related advisory services to position the importance of shopper traffic, conversion, and other key metrics across the organization. ShopperTrak, part of the Tyco Retail Solutions portfolio of Johnson Controls, advisory services utilized include store segmentation, peer grouping, goal setting and field-level training to help better understand shopper traffic and how to best leverage the new data insights.

“We sought a vendor who could offer perspective on our operational activities and provide tangible ways to optimize in-store performance,” said Frank Long, vice president of store operations at DTLR Inc. “Tyco Retail Solutions’ ShopperTrak solution stood out from others because it not only helps retailers understand traffic, but the group’s advisory services team also works directly with field associates and store leadership to improve their retail operations acumen. This customized approach with DTLR has created organization-wide buy-in for data and has also improved store performance.”

ShopperTrak Traffic Insights’ advisory services team identifies opportunities and makes recommendations on a store-level basis for DTLR, with individualized scorecards and regular one-to-one engagement with district managers. As a result, DTLR store managers are highly informed and empowered to adjust strategies, provide performance-based coaching, and ultimately to improve key metrics.

“DTLR is a fast-growing chain with a solid business model, and the ShopperTrak team is thrilled to help take their operation to the next level,” said Bill McCarthy, general manager of ShopperTrak Americas. “Physical retailers are increasingly leveraging technology to address changing consumer behaviors and evolved preferences. We’re proud to provide forward-thinking brands like DTLR with actionable insights that allow them to not only adapt to the current climate, but grow their bottom line.”