Dunkin’ Franchisees to Hire 25K Employees
In spite of record unemployment amid the coronavirus pandemic, Dunkin’ has kept about 90% of its restaurants open. Now, as restrictions on businesses begin to ease, the company’s franchisees are looking to hire as many as 25,000 new restaurant employees, to fill everything from front counter to restaurant management positions, creating jobs that start right away and offer long-term education benefits and key career skills for workers nationwide.
In support of its franchisees, who are independent business owners, in hiring and retaining employees, Dunkin’ has introduced its first-ever national advertisement campaign focused on recruitment and begun a partnership with Southern New Hampshire University (SNHU), a private, nonprofit, accredited institution with more than 135,000 students online and on campus, to offer a low-cost online college education to independent franchisees and their employees, while Dunkin’ restaurants continue to implement strict safety standards to protect restaurant employees and customers alike.
Created in collaboration with BBDO New York, and launching in English and Spanish versions, the customizable ad campaign consists of several “Dunkin’ Runs on You” broadcast spots, which provide a glimpse of the teamwork and community on display at Dunkin’ restaurants, with a particular spotlight on individual team members, as well as showing the benefits of working at a Dunkin’ franchise, including the chance to develop core skills and lay a foundation for professional growth, flexible and affordable education opportunities, flexible work schedules, and competitive pay.
One of the first restaurant chains to close its dining rooms, Dunkin’ has deployed such enhanced safety standards and measures as social distancing and required hygiene training, distribution of single-use gloves, face masks, plexiglass shields for front counters, and restaurant employee health checks using infrared thermometers.
“Dunkin’ is committed to keeping America running and working,” affirmed Stephanie Lilak, Dunkin’ Brands’ SVP and chief human resources officer. “We are proud to support our franchisees who offer much-needed job opportunities, in a welcoming environment where people can feel appreciated and rewarded for serving both customers and their communities during this critical time. With the brand’s new partnership with SNHU, new advertising campaign and in-store safety measures, our franchisees are providing both new and current restaurant employees a great workplace, and the chance to gain experiences and skills that will benefit them throughout their lives.”
All Dunkin’ restaurants are independently owned and operated by franchisees, independent business owners solely responsible for their own employees, who set their own wage and benefit programs that may vary among franchisees.
Part of the Dunkin’ Brands Group Inc., Canton, Massachusetts-based Dunkin’ has more than 13,100 franchised restaurants in 41 countries