Dynamic Pricing – Separating Fact from Fiction
In an effort to stay afloat in today’s ever-changing and fiercely competitive retail landscape, retailers are running their margins into the ground with never-ending price breaks and unprofitable promotions.
Join Retail Leader, EKN Research and Revionics as we explore findings from a recent research study, The Dynamic Pricing War, and share insight that provides a framework for driving profitable growth in this fiercely competitive climate.
Among the topics that will be explored during this 60-minute webinar are:
The art of margin preservation in an era of price transparency.
Keeping pace with rapidly shifting consumer preferences.
Dynamic pricing: hype or reality?
How your customers view the use of science and increased speed of price changes.
Dynamic pricing beyond ecommerce.
How retailers can transition to a more agile and responsive price approach.
Managing the pace of change in competitive prices, both online and in brick-and-mortar.