Earth Fare launches new growth initiatives

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Earth Fare launches new growth initiatives

By Gina Acosta - 01/03/2018

Earth Fare is looking to draw in more healthy-food buying shoppers by launching a clean-food magazine and  expanding its private label offerings.

The retailer is launching a magazine called The Clean Plate, which will aim to inform readers about how easy it is to adopt clean eating habits just by aligning with Earth Fare’s unique Food Philosophy.

The first edition, available in stores and online, begins with an explanation on the importance of Clean eating, plus a message from Frank Scorpiniti, Earth Fare’s CEO.

“Navigating a complex food system is difficult,” reads the message. “We believe that food is key to living a happier, healthier, and longer life. Let The Clean Plate be your guide.”

Page by page, The Clean Plate walks the reader through every category of the store, outlining Earth Fare’s approach to meat & seafood, pantry staples, prepared foods, bakery, specialty, and wellness & beauty products, plus why the Earth Fare difference matters.

Topics range from the dangers of consuming animal products treated with antibiotics to the importance of “Cleaning up” cleaning supplies. The magazine also highlights many new Earth Fare Private Label products, giving shoppers the opportunity to make healthy choices at an incredible value.

“At Earth Fare, we believe that healthy food should be accessible to all Americans. The Clean Plate not only showcases the breadth of selection available at Earth Fare, but also illustrates how best to incorporate those products into our everyday lives,” said Frank Scorpiniti, Earth Fare’s President and CEO. “One year ago, we made a commitment to help Americans live a happier, healthier lifestyle, and The Clean Plate demonstrates our commitment to educating Americans on the important health aspects of what we put in our bodies.”

The Clean Plate is just one resource Earth Fare offers to help shoppers make healthy, budget-conscious choices for their families.

Designed to make high quality options available at an incredible value, Earth Fare’s lineup of more than 1,100 private brand food products are sourced using only non-GMO ingredients. Among the many new private label products unveiled in The Clean Plate are naturally flavored sparkling waters, organic frozen riced vegetables, organic kid-friendly cereals, and more.

In addition, the company set out to leverage in-store offers at a price point that is convenient and accessible on any budget. With its Clean Food Security meal planner, shoppers can feed a family of four each weekday for an average for $2.50 per person.