- E-commerce retailer eBay has opened a pop-up storefront in New York City.
- The store is a luxury goods exchange store, where luxury goods count as currency.
- If shoppers don’t want to make an exchange, they can list the item on eBay while in the store.
E-commerce retailer eBay has opened a pop-up store in New York City that will allow shoppers to exchange used luxury goods for other luxury items.
The retailer in a Nov. 16 release said the bright green store — called eBay Luxury Exchange — opened in New York City’s Diamond District during Jewelry Week, which runs Nov. 14-20. The store accepts luxury goods like handbags, jewelry and watches from brands such as Gucci, Roley and Van Cleef & Arpels.
The Luxury Exchange store is located on 22 W. 47th St.and will be open to the public for a limited time only, on Nov. 16 and 17, according to the release.
"It's never been easier for luxury enthusiasts to refine their collections in a trusted environment, and we wanted to create an IRL experience that reflects what's happening on eBay every day," said Tirath Kamdar, GM of luxury at eBay, in the release. "The Luxury Exchange gives shoppers an opportunity to appraise and sell their valuable goods, and add something new to their personal collections – just in time for the holiday season."
When consumers show up at the Luxury Exchange store, they can have their items appraised and assigned a value. Then, they can shop for other luxury goods available at the store and purchase one that meets the “currency” value that was assigned by the appraiser, according to the release. If a shopper doesn’t want to exchange their goods for another item at the store, they can opt to list their item for sale on eBay while inside the store using the on-site photo studio.
The retailer said the new store was its latest investment in luxury goods following the expansion of its authenticity guarantee. The guarantee was first launched in 2020 and it now includes sneakers, watches, handbags, trading cards and fine jewelry (the latest expansion of the guarantee). According to the e-commerce giant, goods in these categories are sent to eBay to be analyzed after they’re sold to ensure they’re authentic before they’re shipped to the purchaser.