Ecosystem Retailing: How Amazon, Kroger, and Walmart are Transforming Omnichannel
Share of wallet. Share of stomach. Share of attention. These days, leading retailers are focused on much more than just winning the next trip—they’re creating ecosystems designed to make them the path of least resistance for consumers.
Amazon has been the pacesetter with their Prime offer, but Kroger and Walmart are now creating their own compelling versions designed to capture shopper’s time and attention. Join Market Track and Retail Leader for a deep dive into ecosystem retailing, and what makes Amazon, Kroger, and Walmart’s visions so compelling. This session will examine the following questions:
- How have Kroger and Walmart distinguished their ecosystems from Amazon’s model?
- How are retailers adjusting their advertising strategy to expand their ecosystem?
- What are the “sticky” elements that keep customers coming back for more?
- What role does price discounting play in attracting consumers?
Market Track will also provide perspective on how the rise of ecosystem retailing should influence how both brands and retailers approach their relationships with consumers, and what each can do to strengthen those relationships with the data and tools they have in place today.