Edgewell shakes up the shave club model

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Edgewell shakes up the shave club model


Edgewell Personal Care Company has launched a website called SchickHydro.com, which allows consumers to shop their way, making Schick Hydro-branded refills and handles available through a convenient shave plan or an easy one-time order.

The subscription shave plan lets consumers pick their preferred product, blade count, number of refills and frequency of delivery while Schick covers the cost of shipping and handling (excludes one-time purchases). And, if they need help finding 'the one,' the new site allows men to compare the different Schick Hydro and Schick Hydro Connect options.

"More than ever before, consumers expect access to exceptional products when they want it, how they want it, without having to sacrifice comfort and protection," Adel Mekhail, Vice President of the Americas, Edgewell Personal Care, said. "Through SchickHydro.com and Schick Hydro Connect, we are providing consumers with increased purchase options online, delivering the ultimate shave experience directly to their doorstep. Now, whether you are a Schick Hydro or a Gillette Fusion or Mach3 user or are discovering Schick Hydro for the first time, SchickHydro.com makes it easy for you to experience a great shave at great value."

Edgewell says SchickHydro.com takes the brand's commitment to providing quality and value to new heights, giving consumers added flexibility to get a great shave and save money when they sign up for a shave plan.

Schick Hydro also offers more annual savings compared to popular shave clubs. Priced at $38 for 15 refills, consumers can save up to 65 percent each year by switching from The Executive, 6-blade refill shave plan offered by a popular shave club, to the Schick Hydro 5 shave plan1. Schick Hydro is also available in 6 and 9-count refill packs at attractive pricing.


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